RIM is now Gone

RIM is now gone, and has been renamed to simply BlackBerry, the same name that they used for their main product brand, BlackBerry. In the same time, BlackBerry has released BlackBerry 10 along with their newest product BlackBerry Z10.

IMHO, this is the critical point for BlackBerry (as a vendor) because lately their sales are decreasing and Android and iOS-based devices are entering the market with an exponential growth compared to BlackBerry-based devices. If they failed to attract users with this new OS, i think it would cause a catasthropy in BlackBerry's future business.

Head to Engadget to see the BlackBerry OS 10 review and BlackBerry Z10 review and see if the new OS and new device has attracted you or not?

BlackBerry OS 10?

Some people believed that BlackBerry OS 10 will die prematurely due to long delays and lack of innovation from RIM's developers. Well, in my opinion, this could happen in reality, since RIM is now planning to release BlackBerry OS 10 next January, while Android and iOS are moving ahead with their development.

I think RIM must work on something amazing to keep up with other vendors who deliver something out of the box, not just depending on one technology only (such as BBM in RIM's case). BBM is no longer a powerful concept since many other service are available and can replace BBM, such as iMessage and WhatsApp.

If they don't react fast and do something during this year, i believe they will have a much heavier challenge next year where Android and iOS will keep dominating the phone market.