Even though Google has done a lot of things in the past to enrich their search capabilities, such as searching for news, dates, events, images, videos, blogs, and many more (including becoming a calculator and converter for many metrics), they still can't do complex query which involves words that may be ambiguous or long query such as displayed above. With entities, which links all the related concept into one entity, this problem will be solved and it will enable users to have better results by using more human friendly (natural) keywords.
I'm looking forward to see the results of this acquisition
You can take what Metaweb is working for in a video below. It's from Metaweb itself.
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